National Music Centre Offers Pay-What-You-Can Admission to Studio Bell, Courtesy of ATB for December

Ring in the holiday season and make musical memories at Studio Bell throughout December

(Calgary, AB — November 30, 2023) Come together at Canada’s home for music this holiday season and make musical memories with your loved ones. The National Music Centre (NMC) is offering pay-what-you-can admission to Studio Bell, courtesy of ATB for the month of December.

With five floors of exhibitions and fascinating architecture to discover, Studio Bell is sure to be a hit with generations of music fans and design aficionados this holiday season. As a registered charity, the National Music Centre will be encouraging visitors to leave a suggested rate of $15, which will help support NMC and its programs.

“As we celebrate the holidays and spirit of generosity, we’re thankful to ATB for making admission to Studio Bell more accessible to our community," said Andrew Mosker, President and CEO of NMC. “We hope Calgarians join us with their out-of-town friends and family for a season of joy, music, and shared experiences.”

Visitors can explore updated exhibitions and temporary blockbuster displays before they close. The recently updated Canadian Country Music Hall of Fame features a treasure trove of new artifacts and stories from 2023 inductees Jason McCoy and Brian Edwards, alongside many past inductees. Randy Bachman: Every Guitar Tells a Story, which has been extended to February 2024, showcases over 80 guitars and a lifetime of stories from the legendary Canadian rocker. Nickelback fans can be reminded of the band’s remarkable career through a retrospective exhibition, which also closes in February 2024. Meanwhile, the Speak Up! exhibition celebrates a new group of Indigenous trailblazers, including Tom Jackson, Elisapie, Ferron, Fawn Wood, and Drezus.

To amplify to Studio Bell’s visitor experience, self-guided audio tours, called Bonus Tracks, will be available. Take a self-guided tour of Studio Bell’s awe-inspiring architecture or get unique insights about the Canadian Music Hall of Fame and let Randy Bachman himself share anecdotes about his guitar collection. Bonus Tracks listening devices are free to use for NMC Members or can be rented for $5 at the front reception. Audio is accessible in English and French.

In addition to the displays and self-guided experiences, afternoon concerts and regular demonstrations on fan favourite the Kimball Theatre Organ are sure to delight music lovers of all ages. Check studiobell.ca/whats-on for a schedule of upcoming events.

The public is also invited to take advantage of jolly-good deals as part of the NMC Gift Shop’s Holiday Blowout Sale until December 31. Exit through the gift shop to browse a curated selection of local finds and Canadian music treasures. All purchases support NMC’s charitable efforts.

Learn more and find Studio Bell’s holiday hours at studiobell.ca/general-admission.

About National Music Centre | Centre National de Musique
The National Music Centre (NMC) has a mission to amplify the love, sharing, and understanding of music. It is preserving and celebrating Canada’s music story inside its home at Studio Bell in the heart of the East Village in Mohkinstsis (Calgary) on Treaty 7 territory. NMC is the home to four Canadian music halls of fame, including the Canadian Music Hall of Fame, the Canadian Country Music Hall of Fame, the Canadian Songwriters Hall of Fame, and Quebec’s ADISQ Hall of Fame. Featuring musical instruments, artifacts, recording equipment, and memorabilia, the NMC Collection spans over 450 years of music history and innovation. A registered charity with programs that include exhibitions, artist development, performance, and education, NMC is inspiring a new generation of music lovers. For more information about NMC’s onsite activities, please visit studiobell.ca. To check out the NMC experience online, including video-on-demand performances, made-in-Canada stories, and highly entertaining educational content, visit amplify.nmc.ca.

-30-

Media Contact:
Julijana Capone, Senior Publicist
julijana.capone@nmc.ca | @nmc_canada