NATIONAL MUSIC CENTRE EXTENDS HOLIDAY HOURS, OFFERS FREE ADMISSION TO STUDIO BELL COURTESY OF ATB UNTIL END OF 2021 

RING IN THE HOLIDAY SEASON WITH NEW EXHIBITIONS, INTERACTIVES, AND LIVE PERFORMANCES AT STUDIO BELL FROM DECEMBER 18-31.

(Calgary, AB — December 10, 2021) Come together at Canada’s home for music this holiday season. The National Music Centre (NMC) is offering extended holiday hours at Studio Bell from December 18-31, and free admission courtesy of ATB until the end of 2021.

As a registered charity, the National Music Centre will be encouraging music fans to leave a pay-what-you-can donation online or in-person to support NMC’s operations and programs and a non-perishable food item that will be donated to the Calgary Food Bank.

“The holidays are about coming together with family and friends, which is why we want to give Calgarians more opportunities to visit Studio Bell and make memories through music,” said Andrew Mosker, President and CEO of NMC. “Our offerings have ramped up considerably over the past year, so it’s a great time to visit and enjoy the building’s many exhibitions, instrument interactives, and live afternoon events – for free!”

Holiday hours are as follows: December 18 and 19 from 10:00 am to 5:00 pm, December 20-24 from 11:00 am to 3:00 pm, and December 26-31 from 11:00 am to 3:00 pm. The museum will be closed on December 25 and January 1. 

Across five floors of exhibitions, 22 exhibition stages, and stunning architecture that emanates music and light, visitors can dive into the evolving story of music in Canada. New and updated exhibitions include Reflections, which captures Calgary’s alternative rock scene through photos from 1992-2001; Speak Up!, showcasing 15 Indigenous trailblazers who are bringing awareness to Indigenous issues and culture through music; and the new Canadian Music Hall of Fame exhibition, highlighting memorabilia from 2021 inductee Jann Arden. As well, previously closed or restricted spaces have since reopened with instrument interactives now available to be played.

Music lovers can also catch regular afternoon performances with country duo Belle Cabin (December 18), roots singer-songwriter Matt Blais (December 19), country-rocker Devin Cooper (December 27-30), a special New Year’s Afternoon with R&B artist Victory (December 31), and demos on fan favourite, the Kimball Theatre Organ. Check studiobell.ca/whats-on for regularly updated concert listings.

Make sure to stop at the NMC Gift Shop for an array of items, and revolving pop-up shops featuring local artisans and their wares – find unique gifts and support local this holiday season!

Alongside the free, extended hours, NMC is currently running its annual holiday fundraising campaign. Visitors are encouraged to consider supporting NMC’s charitable efforts by giving in the following ways:

• Leave a one-time donation online at studiobell.ca/donate or when visiting Studio Bell in-person over the holidays.
• Become a monthly donor at studiobell.ca/donate and be the steady rhythm that keeps NMC on beat.
• Bid on 50+ items that include passes to the 2022 Rock 'N' Roll Fantasy Camp in Las Vegas, along with music and sports memorabilia, original artworks, jewelry, and more as part of NMC’s online fundraising auction at studiobell.ca/gala2021.
• Buy or renew an NMC Membership. Become a member at studiobell.ca/become-a-member.
• Visit the NMC Gift Shop online at nmcgiftshop.ca or in-person to shop locally made music-inspired gifts. 
• Purchase a custom-designed Legacy Vinyl record at studiobell.ca/legacy-vinyl and be visible to all who visit Studio Bell over the next 10 years.

NMC is a non-governmental, non-profit registered charitable organization that relies on earned revenue and donations to keep sharing and developing Canada’s national music story from our home base in Calgary, Alberta. By supporting NMC’s charitable efforts, you are helping to ensure a sustainable future for National Music Centre and its programs that bring people together through the power and spirit of music.

About National Music Centre | Centre National de Musique
The National Music Centre (NMC) has a mission to amplify the love, sharing, and understanding of music and is preserving and celebrating Canada’s music story inside its home at Studio Bell in the heart of the East Village in Mohkinstsis (Calgary) on Treaty 7 territory. A registered charity with programs that include exhibitions, artist development, performance, and education, NMC is inspiring a new generation of music lovers. For more information about NMC’s onsite activities, please visit studiobell.ca. To check out the NMC experience online, including video-on-demand performances, made-in-Canada stories, and highly entertaining educational content, visit amplify.nmc.ca.

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Media Contact:
Julijana Capone, Senior Publicist
National Music Centre
T 403.543.5123 | C 403.710.4758
julijana.capone@nmc.ca | @nmc_canada