National Music Centre Announces Free Admission to Studio Bell for Remainder of 2021, Courtesy of ATB

FREE ADMISSION EVERY WEEKEND UNTIL END OF 2021 

(Calgary, AB — July 19, 2021) Today, the National Music Centre (NMC) is announcing that it will be partnering with ATB to offer free admission to Studio Bell on weekends for the remainder of 2021.

Free tickets can be booked in person or online at studiobell.ca/visitor-information. To ensure the health and safety of our staff, volunteers, and visitors, Studio Bell will continue to encourage public health recommendations. These include mask usage indoors and one-way traffic within the building, as well as the ongoing closure of high-touch areas. These restrictions will be phased out gradually.   

“As we continue to move towards recovery and think about our future together, we want to thank our community for their ongoing support and ATB for helping to make Studio Bell more accessible to the public,” said Andrew Mosker, President and CEO of NMC. “Offering free admission will give more Calgarians, Albertans, and visitors to our city the opportunity to visit Studio Bell, experience the power of music, and celebrate our five-year anniversary with us.”

Studio Bell, home of the National Music Centre, opened on July 1, 2016. Since then, an incredible amount of work has been done to amplify the love, sharing, and understanding of music.

NMC has inspired students, supported artists through all stages of their careers, and welcomed visitors from around the world lo learn about the ongoing story of music in Canada. The National Music Centre has built partnerships with organizations locally and across the country to help bridge divides between regions, musical genres, and each other, because NMC believes that music has the power to unite. As a registered charity, the National Music Centre will be encouraging music fans to leave a pay-what-you-can donation online or in-person to support NMC’s operations and programs.

Visitors can support NMC’s charitable efforts by giving in any of the following ways:

• Leave a one-time donation online at studiobell.ca/donate or when visiting Studio Bell in-person.
• Become a monthly donor at studiobell.ca/donate and be the steady rhythm that keeps NMC on beat.
• Buy or renew an NMC Membership at 50% off throughout July. When you buy or renew your membership in July, you’ll be automatically entered to win the Ultimate Birthday Bash presented by Bell. Learn more and become a member at studiobell.ca/become-a-member.
• Visit the NMC Gift Shop and Café online at nmcgiftshop.ca or in-person to shop locally made music-inspired gifts.
• Purchase a custom-designed special 5th anniversary edition Legacy Vinyl record at studiobell.ca/legacy-vinyl and be visible to all who visit Studio Bell over the next 10 years.

NMC is a non-governmental, non-profit registered charitable organization that relies on earned revenue and donations to keep sharing and developing Canada’s national music story from our home base in Calgary, Alberta. By supporting NMC’s charitable efforts, you are helping to ensure a sustainable future for National Music Centre and its programs that bring people together through the power and spirit of music.

About National Music Centre | Centre National de Musique
The National Music Centre (NMC) has a mission to amplify the love, sharing, and understanding of music and is preserving and celebrating Canada’s music story inside its home at Studio Bell in Calgary’s East Village. A registered charity with programs that include exhibitions, artist development, performance, and education, NMC is inspiring a new generation of music lovers. For more information about NMC’s onsite activities, please visit studiobell.ca. To check out the NMC experience online, including video-on-demand performances, made-in-Canada stories, and highly entertaining educational content, visit amplify.nmc.ca.

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Media Contact:
Julijana Capone, Senior Publicist
National Music Centre
T 403.543.5123 | C 403.710.4758
julijana.capone@nmc.ca | @nmc_canada